Box² mark

About the studio

Box²: Creativity without discipline is just noise.

We do not do safe. We sit between the brief and the timeline and make things move. Big ideas, squared.

Negotino, MKEst. 2021Studio file 002

// Origin & the syndicate

01

The name is not a placeholder

It is mathematically written as Bo multiplied by two. A physical box.

02

2025 brought the fire

In the span of a few months, I lost a demanding job, walked away from a massive car crash without a scratch, and found out a baby was on the way. Through the fear of the unknown and the immense stress of the freelance grind, the true foundation for this studio was poured.

03

God had already chosen his name

The baby arrived and brought the true meaning of the studio with him. Boris, a warrior. His nickname is Bo.

04

A living legacy

Boˣ² is built by a father, a son, and their companions. Driven by my wife Cece who saw the vision first, my baby boy Boris, my right hand man Pane, and a small, loud crew. We sit directly between the brief and the timeline, carrying the heavy weight for clients so they do not have to.

About the studio

The man behind the machine

Slobodan (Bo) is a lead video editor and motion designer with over 6 years of high end production experience. Operating out of Negotino, North Macedonia, Boˣ² was built on a foundation of technical precision and kinetic energy. When he is not pushing pixels for global clients, he is instructing the next generation of editors at SMX Academy.

  • 016+ yrs in high end production
  • 02Motion design · edit · sound
  • 03Mentor at SMX Academy
Portrait of Slobodan, founder of Boˣ²
Slobodan (Bo) · Founder and lead editor
Portrait of Pane, operator and right hand at Box²
Pane · Operator and right hand
About the studio

The right hand

Pane is the operator who keeps the rig steady when everything is moving fast. Camera, gimbal, onset problem solving and the second pair of eyes on every cut. If Slobodan is the brief, Pane is the timeline. Together they carry the weight from first frame to final export.

// The crew on location

Operator on set with a gimbal rig
Camera setup during a night shoot
Filming a martial arts session under stage light
Crew reviewing a shot on the monitor
Live event capture from the pit
Lighting setup inside the studio
Behind the scenes on a commercial shoot
Editing session in the studio
The method

How we work

Five moves, every single time. No mystery, no wasted weeks.

  1. Brief

    We listen, then ask the annoying questions.

  2. Concept

    Boards, references, a direction we all agree on.

  3. Production

    Shoot, capture, gather everything we need.

  4. Post

    Edit, motion, sound and colour until it snaps.

  5. Delivery

    Every format, on time, ready to publish.