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[ 03 / 06 · 2024 · Motion · VFX · Paid creative ]

Kati Holland

A debut album rollout engineered to refuse the scroll.

03

[ The brief ]

Independent pop/electronic artist Kati Holland — releasing on her own Katimylady Records — was ready to drop a debut album built around an internet-pop, AI-obsessed aesthetic (tracks literally named after ChatGPT and Midjourney). She needed a rollout that matched the futuristic, high-energy DNA of the record across every platform she lives on.

Calypso — motion design ad
What Happens When a Dream Dies — motion design ad
I Hate the Beach — motion design ad
Deep Blue — Spotify paid ad
Deep Blue — Spotify paid ad (alt cut)
Yacht Girl — Spotify paid ad

[ How we cracked it ]

  1. 01

    Skipped the template lyric-video look and built a pro-grade motion language: heavy VFX, kinetic typography, hyper-modern tech aesthetic.

  2. 02

    Produced 13 lyric videos plus matching YouTube Shorts so the album landed with one visual identity across long-form and vertical.

  3. 03

    Cut standalone VFX shorts engineered for organic social pickup, and designed paid creatives optimised for Spotify and Twitter placements aimed at her exact demo.

[ Shipped ]

  • 13 lyric videos + 13 YouTube Shorts
  • Standalone VFX / motion shorts for social
  • Spotify + Twitter paid ad creatives

[ Credits ]

  • Direction, Motion & VFXSlobodan Prochkov / Box²
  • ArtistKati Holland
  • LabelKatimylady Records

[ Receipts ]

9.4M+
Total YouTube views
1.8M
'I Hate the Beach' views
1.1M
'Yacht Girl' views

[ Next on the wall ]

Komshilook × Remedica
← All six projects