Kati Holland
A debut album rollout engineered to refuse the scroll.
[ The brief ]
Independent pop/electronic artist Kati Holland releasing on her own Katimylady Records was ready to drop a debut album built around an internet pop, AI obsessed aesthetic (tracks literally named after ChatGPT and Midjourney). She needed a rollout that matched the futuristic, high energy DNA of the record across every platform she lives on.
// MOTION
// VIDEO
[ How we cracked it ]
- 01
Skipped the template lyric video look and built a pro grade motion language: heavy VFX, kinetic typography, hyper modern tech aesthetic.
- 02
Produced 13 lyric videos plus matching YouTube Shorts so the album landed with one visual identity across long form and vertical.
- 03
Cut standalone VFX shorts engineered for organic social pickup, and designed paid creatives optimised for Spotify and Twitter placements aimed at her exact demo.
[ Shipped ]
- 13 lyric videos + 13 YouTube Shorts
- Standalone VFX / motion shorts for social
- Spotify + Twitter paid ad creatives
[ Credits ]
- Direction, Motion & VFXSlobodan Prochkov / Box²
- ArtistKati Holland
- LabelKatimylady Records
[ Receipts ]
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