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05 / 062024Brand · Identity · VideoBrand identity + sports promo campaign

RAT

A sports brand built to bite identity, attitude, and a promo film for every discipline.

[ The brief ]

RAT came to us with a name, a gut feeling, and an empty space. We built the full brand world logo by Jovan Pilev, identity system, social, and a run of promo films across every discipline around one idea: a sports brand that doesn't apologise for being intense.

// VIDEO

RAT Gym promo film
RAT Tennis promo film
RAT Football promo film
RAT Basketball promo film
RAT Marathon promo film
RAT Martial arts promo film
Video 3
Video 4

// DESIGN

Launch social post
Social campaign discipline series
Social campaign discipline series
Social campaign discipline series
Social campaign discipline series

// PHOTO

Thumnbail
Kose Banner
Post #1
Post #10
Post #11
Post #12
Post #13
Post #14
Post #15
Post #16
Post #17
Post #2
Post #3
Post #4
Post #5
Post #6
Post #7
Post #8

[ How we cracked it ]

  1. 01

    Designed the mark and type system around grit, weight, and movement readable on a hoodie and on a 4m wall.

  2. 02

    Shot and cut a promo film for each discipline gym, football, tennis, basketball, marathon, martial arts under one visual language.

  3. 03

    Rolled the identity into a set of social static posts and a tone of voice cheatsheet so every caption sounds like the same animal.

[ Shipped ]

  • Logo + full identity system
  • 6 promo films gym, football, tennis, basketball, marathon, martial arts
  • 8 social static posts
  • Launch social campaign

[ Credits ]

  • Brand & IdentitySlobodan Prochkov
  • LogoJovan Pilev
  • ClientRAT Gym

[ Receipts ]

​stay tuned
Brand world, end to end
100%
In house executed identity
Day 1
Sold out launch event

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