[ 05 / 06 · 2024 · Brand · Identity · Video ]
RAT
A sports brand built to bite — identity, attitude, and a promo film for every discipline.
[ The brief ]
RAT came to us with a name, a gut feeling, and an empty space. We built the full brand world — logo by Jovan Pilev, identity system, social, and a run of promo films across every discipline — around one idea: a sports brand that doesn't apologise for being intense.
[ How we cracked it ]
- 01
Designed the mark and type system around grit, weight, and movement — readable on a hoodie and on a 4m wall.
- 02
Shot and cut a promo film for each discipline — gym, football, tennis, basketball, marathon, martial arts — under one visual language.
- 03
Rolled the identity into a set of social static posts and a tone-of-voice cheatsheet so every caption sounds like the same animal.
[ Shipped ]
- Logo + full identity system
- 6 promo films — gym, football, tennis, basketball, marathon, martial arts
- 8 social static posts
- Launch social campaign
[ Credits ]
- Brand & IdentitySlobodan Prochkov
- LogoJovan Pilev
- ClientRAT Gym
[ Receipts ]
[ Next on the wall ]
Sweets & Decor by Piem Design